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Welcome to the world of SNS

SNS is a brand created with love and curiosity for the life around sneakers, music, fashion, art, and basketball. We energize culture through creativity and serve our community with integrity.

Today SNS works through 4 main pillars.

SNS Brand

Through SNS Brand we can creatively transform our curiosity for new things, and our passion for heritage into items. A mix between full apparel collections or just that one special thing is being released on a regular cadence. Some items are meant to never run out of stock, and some things are made in very limited runs and sells out on launch. Since the launch of the first footwear collaboration in 2003 (with Puma) SNS has worked on over 200 collaborative projects with all major footwear brands such as Nike, Jordan Brand, adidas, New Balance, Converse, Reebok, Vans and more.


SNS Retail Experience

What started as a small store in the back streets of Södermalm back in 1999 has now grown to a true retail experience with 7 locations in New York CityLos AnglesTokyoLondonParisBerlin and Stockholm. At SNS Retail you will find the latest hard-to find sneaker releases such as adidas YEEZY, Nike x Off-White, NikeLab Collections, adidas Consortium.

You will also find a curated assortment ranging between streetwear and fashion with collections from brands such as Needles, Thisisneverthat, The North Face, ByBorre and of course your most classic sneaker silhouettes such as Nike Air Force 1, Nike Air Max 1, Air Jordan 1, Converse All Star, Adidas Stan Smith, Adidas Campus, Puma Suede, all classics from New Balance and much more. We have sold sneakers and apparel online since 1999. Download our App to get first access to new collections from SNS, and information of the latest releases.

SNS Entertainment

It was never just about sneakers. SNS has always had a soft spot for good friends, good times and good food. With a bar located under our SNS store in NYC, a restaurant in one of our buildings in Tokyo, and aspiring youth club in the basement of our Berlin store and more upcoming projects, SNS will continue to explore how to dive into areas that has inspired us a lot over the years.

SNS Cares

Through this foundation, we are able to give back and do better. Better for the community and better for the world. Our community can mean any of the countries we operate in, it can mean our 10 closest friends. Recent projects include working with JMJ Foundation, Whenweallvote, Charity Drop for Unicef as well as more global initiatives to work more sustainable.


SNS is currently expanding, looking for the right people to work with us. If you want to join a fun-loving team in a fast-paced environment to take our brand to the next level, stay right here!

Kapellgränd 7
116 25 Stockholm Directions View page


63 Gansevoort St
10014 New York Directions View page

SNS Berlin

SNS Berlin
10119 Berlin Directions View page

SNS Café Tokyo

150-0034 Shibuya City Directions View page

SNS London

SNS London
E1 6JN London Directions View page

SNS Los Angeles

SNS Los Angeles
90291 Los Angeles Directions View page

SNS New York

SNS New York
10014 New York Directions View page

SNS Paris

SNS Paris
75002 Paris Directions View page

SNS Stockholm

SNS Stockholm
116 21 Stockholm Directions View page

SNS Tokyo

150-0034 Shibuya City Directions 010-498 00 00 View page

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